Performance Marketing

Meta Ads (Facebook & Instagram)

High-ROAS paid acquisition engineered to stop the scroll and convert cold audiences.

We build, test, and scale profitable Meta Ad funnels for ambitious e-commerce, D2C, real estate, and local service brands. From dynamic prospecting to hyper-segmented retargeting, every rupee spent is tied directly to revenue and customer acquisition cost (CAC) goals.

Performance Benchmark4.2xAverage Blended ROAS
Meta Business SuiteMeta Ads ManagerConversions APIGoogle Analytics 4Triple Whale / HyrosFigma
Common Market Bottlenecks

Why most brands struggle with this

  • Ad fatigue causing rising CAC and falling conversion rates
  • Wasted budget on broad, untracked audience segments
  • Lack of creative testing framework to discover winning angles
  • Unreliable tracking and attribution post-iOS privacy updates
The PS Strategic Advantage

How our framework resolves it

  • Custom TOFU-MOFU-BOFU Funnel Architecture
  • High-Velocity Creative Testing Sprints
  • Dynamic Product Ads (DPA) & Catalog Retargeting
  • Conversions API (CAPI) & Server-Side Tracking
  • Lookalike & High-Intent Interest Modeling
  • Daily Bid Management & Budget Scaling
Scope of Work

Included deliverables & specifications

Clear, transparent deliverables with zero ambiguity.

01

Full-Funnel Campaign Setup

Granular campaign structure separating cold prospecting, warm consideration, and high-urgency retargeting.

02

Weekly Creative Testing Batch

6 to 12 new ad variations (hooks, thumbnails, copy angles, and formats) deployed every week to beat fatigue.

03

Pixel & CAPI Server-Side Tracking

Accurate first-party data tracking using Meta Conversions API to recover lost attribution and train the algorithm.

04

Transparent Live Dashboard

24/7 access to real-time metrics: spend, impressions, CTR, CPA, ROAS, and customer lifetime value.

Execution Roadmap

Our 4-step deployment cycle

How we take your campaign from audit to profitable scale.

01

Account & Competitor Audit

We analyze your historical ad data, benchmark competitor creatives, and identify immediate budget leakages.

02

Creative & Funnel Sprint

Our design and copywriting team crafts high-intent hooks, video creatives, and conversion-optimized copy.

03

Campaign Launch & Tracking

We configure server-side tracking, launch initial testing batches, and establish baseline performance metrics.

04

Aggressive Scaling & Optimization

We scale budgets on proven winners while relentlessly testing new angles to maintain profitable ROAS.

Questions about Meta Ads (Facebook & Instagram)?

Key answers for marketing leaders and business owners.

What minimum ad spend do you recommend for Meta Ads?

We recommend a minimum ad spend of ₹30,000 to ₹50,000/month. This ensures sufficient conversion data for the Meta algorithm to optimize audience delivery quickly.

Who creates the ad graphics and videos?

Our in-house creative team designs all ad creatives, including motion graphics, static carousels, video hooks, and persuasive copywriting.

How fast will we see initial results?

Initial testing phase takes 7–14 days to identify winning audiences and creatives. Profitable scaling typically begins in weeks 3 and 4.